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首页> 外文期刊>The journal of technology transfer >The effect of social networking sites and absorptive capacity on SMES' innovation performance
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The effect of social networking sites and absorptive capacity on SMES' innovation performance

机译：社交网站和吸收能力对SMES创新绩效的影响

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摘要

The combination of knowledge and innovation has become a cornerstone among knowledge and labour intensive enterprises. A growing number of enterprises are defined as knowledge intensive entrepreneurship ventures that have been widely studied in relation to their eco-system. However only few research have addressed this phenomenon to enterprises digital eco-system by adopting mainly a qualitatively approach. We point out that the relevance of the digital eco-system focusing on the role of social networking sites in relationship to innovation and knowledge. The use of social networking sites can provide a wealth of information about individuals and their networks, which can be utilised for various business purposes. It enables enterprises to create online communities and share user-created content. Within this context, enterprises actively interact with external actors such as customers, public institutions, and other businesses to acquire and absorb external knowledge, and then generate innovation. To gain insights from the global economy, 215 small to medium enterprises from different sets of global enterprises, both knowledge-intensive (e.g. management consulting, marketing and advertising, ICT and related services, legal and technical services) and labour-intensive (such as high tech and electronics, food and beverage, and consumer durables), were analysed. Via the Partial Least Square-Path Modelling the relationships between social networking sites, absorptive capacity, and innovation performance were measured. Therefore, recommendations are proffered as to what small-medium enterprises should do in order to enhance their innovativeness. The research ends with conclusions and implications to both scholars and practitioners.
机译：知识与创新的结合已成为知识和劳动密集型企业的基石。越来越多的企业被定义为知识密集型创业企业，并且已经对其生态系统进行了广泛研究。但是，只有很少的研究通过主要采用定性方法来解决企业数字生态系统中的这种现象。我们指出，数字生态系统的相关性着重于社交网站在创新和知识中的作用。社交网站的使用可以提供有关个人及其网络的大量信息，这些信息可以用于各种商业目的。它使企业能够创建在线社区并共享用户创建的内容。在这种情况下，企业与客户，公共机构和其他企业等外部参与者进行积极互动，以获取和吸收外部知识，然后进行创新。为了从全球经济中获得见识，来自不同类型的全球企业的215家中小型企业，包括知识密集型（例如管理咨询，营销和广告，ICT和相关服务，法律和技术服务）和劳动密集型（例如高科技和电子，食品和饮料以及耐用消费品）进行了分析。通过偏最小二乘路径模型，可以测量社交网站之间的关系，吸收能力和创新绩效。因此，建议中小型企业应采取什么措施来增强其创新性。本研究以结论和对学者和从业者的意义结尾。

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