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首页> 外文期刊>The Journal of the Textile Institute. 1 >Demographics, the Distribution of Income and Wealth, and the Marketing of Fashion in the UK
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Demographics, the Distribution of Income and Wealth, and the Marketing of Fashion in the UK

机译：英国的受众特征，收入和财富分配以及时尚营销

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As the population of the UK ages, retailers may feel the need to re-target their operations towards those age groups in the population, which are expanding. The paper examines the availability of data on the purchasing power enjoyed by various age groups in an attempt to evaluate the appropriateness of a re-targeting policy in the fashion sector. The paper concludes that the data base for such a policy is ectremely weak, and that the use of predicted changes is shares of population taken by various age groups as a guide to their economic desirability in shares of population taken by various age groups as a guide to their economic desirability as target markets is far from straightforward - in particular, that the predicted changes cannot be confidently expected to be related to any change in the centre of gravity of fashion leadership.
机译：随着英国人口的老龄化，零售商可能会觉得有必要将业务重新定位到正在扩大的年龄段中。本文研究了各个年龄段的购买力数据的可用性，以评估时尚领域重新定位政策的适当性。本文的结论是，此类政策的数据库非常薄弱，并且使用预测的变化是各个年龄段所采用的人口比例作为其经济期望的指标，而各个年龄段所采用的人口比例作为指导它们作为目标市场的经济需求远非那么简单-特别是，不能可靠地预期预测的变化与时尚领导力重心的任何变化有关。

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