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首页> 外文期刊>Journal of the Academy of Marketing Science >Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation
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Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation

机译：为可持续发展而创新：可持续创新框架和可持续创新导向模型

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摘要

In an environment characterized by growing awareness of environmental sustainability among various stakeholders in organizations, innovating for sustainability can be expected to grow in importance from the standpoints of organizational legitimacy, reputation, and performance. Relatedly, a firm's sustainable innovations capabilities as a source of competitive advantage and the sustainability related attributes of a firm's product offerings as bases for market segmentation, target marketing, positioning, and differentiation can also be expected to grow in importance. The emergence of sustainability as a major driver of innovation highlights a number of important issues that merit investigation, such as potential avenues for sustainable innovation and sustainable product innovation and factors underlying differences between firms in their commitment to a sustainable innovations orientation. In an attempt to gain insights into these issues, this paper presents (1) a conceptual framework delineating potential avenues for sustainable innovations and (2) a conceptual model delineating a number of firm-related and industry-related antecedents of sustainable innovations orientation, along with performance outcomes of sustainable innovations orientation. Implications for theory, research, and practice are discussed.
机译：在组织中各个利益相关者对环境可持续性意识日益增强的环境中，从组织的合法性，声誉和绩效的角度来看，可持续性创新的重要性有望提高。与此相关的是，作为竞争优势来源的公司的可持续创新能力以及作为市场细分，目标市场，定位和差异化基础的产品产品的与可持续性相关的属性，也有望越来越重要。可持续性作为创新的主要驱动力的出现突出了许多值得研究的重要问题，例如可持续创新和可持续产品创新的潜在途径，以及各公司在致力于可持续创新方向方面存在差异的潜在因素。为了获得对这些问题的见识，本文提出了（1）描述可持续创新潜在途径的概念框架，（2）描述了许多公司相关和行业相关的可持续创新定位的先例，以及具有可持续创新导向的绩效成果。讨论了对理论，研究和实践的影响。

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