...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of the Academy of Marketing Science >Critical service logic: making sense of value creation and co-creation
【24h】

Critical service logic: making sense of value creation and co-creation

机译：关键服务逻辑：创造价值和共同创造的意义

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Because extant literature on the service logic of marketing is dominated by a metaphorical view of value co-creation, the roles of both service providers and customers remain analytically unspecified, without a theoretically sound foundation for value creation or co-creation. This article analyzes value creation and co-creation in service by analytically defining the roles of the customer and the firm, as well as the scope, locus, and nature of value and value creation. Value creation refers to customers' creation of value-in-use; co-creation is a function of interaction. Both the firm's and the customer's actions can be categorized by spheres (provider, joint, customer), and their interactions are either direct or indirect, leading to different forms of value creation and co-creation. This conceptualization of value creation spheres extends knowledge about how value-in-use emerges and how value creation can be managed; it also emphasizes the pivotal role of direct interactions for value co-creation opportunities.
机译：由于有关营销服务逻辑的现有文献主要是通过对价值共创的隐喻观点来支配的，因此，服务提供者和客户的角色在分析上仍未明确，没有为价值创造或共创提供理论上的坚实基础。本文通过分析定义客户和公司的角色以及价值和价值创造的范围，地点以及性质，来分析服务中的价值创造和共同创造。价值创造是指客户创造使用价值；共创是互动的功能。公司和客户的行为都可以按领域（提供者，联合者，客户）进行分类，它们之间的相互作用是直接的或间接的，从而导致了不同形式的价值创造和共同创造。价值创造领域的概念化扩展了关于使用价值如何出现以及如何管理价值创造的知识；它还强调了直接互动对于价值共同创造机会的关键作用。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号