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首页> 外文期刊>Journal of Town and City Management >Marketing ethnoscapes as spaces of consumption: 'Banglatown -London's Curry Capital'
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Marketing ethnoscapes as spaces of consumption: 'Banglatown -London's Curry Capital'

机译：营销民族空间作为消费空间：“孟加拉镇-伦敦的咖喱之都”

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This paper considers the showcasing of Chinatowns and other 'ethnic cultural quarters' in cities that are gateways to immigration in North America, the Pacific Rim and Europe. It reviews the historic development of particular streets as commercial and social hubs for ethnic minority communities, as well as 'exotic' attractions for visitors from the majority culture and international tourists. Over the past two decades or so, the policies and programmes of some gateway cities have actively encouraged clusters of ethnic minority businesses to convert older commercial premises into tourist-oriented restaurants, bars, shops and other uses that stimulate an emerging visitor economy. Indeed, some have regarded this as something of a panacea to revitalise selected streetscapes and, more altruistically, to promote social inclusion and 'celebrate' the contribution of ethnic minorities to the life of a globally competitive cosmopolis. Evidence from the UK, however, suggests the rhetoric of national policy to combine the economic regeneration and social objectives of such initiatives may be far from straightforward to implement. The re-imaging of Brick Lane in London's East End as 'Banglatown' is used to illustrate the formulation of broad policy intentions since the mid-1990s, and to highlight the unintended consequences of an influx of affluent and somewhat hedonistic visitors from the majority culture into a low-income and ethnically diverse neighbourhood. Acknowledging the harsher economic climate of the early 2010s, the author argues that urban authorities must intervene with sensitivity to the views and likely impact upon such 'host' communities, as well as the longer-term commercial viability of an emerging visitor economy.
机译：本文考虑了唐人街和其他“种族文化区”的展示，这些城市是通往北美，环太平洋和欧洲移民的门户。它回顾了特定街道作为少数民族社区的商业和社会枢纽的历史发展，以及大多数文化和国际游客的“异国情调”景点。在过去的大约二十年中，一些门户城市的政策和计划积极鼓励少数族裔企业集群将较旧的商业场所转变为以游客为导向的饭店，酒吧，商店和其他用途，以刺激新兴的游客经济。确实，有人认为这是振兴某些街道景观的灵丹妙药，更利他地，是促进社会包容并“庆祝”少数民族对全球竞争性大都市生活的贡献。然而，来自英国的证据表明，将这些举措的经济复兴与社会目标结合起来的国家政策措辞可能远非直接实施。将伦敦东区的布里克巷重新想象为“孟加拉镇”，用于说明自1990年代中期以来制定的广泛政策意图，并强调了来自多数文化的富裕且享乐主义的游客涌入所带来的意想不到的后果进入低收入和种族多样化的社区。作者认识到2010年代初的严峻经济形势，认为城市当局必须对观点进行敏感性干预，并可能对此类“接待”社区以及新兴游客经济的长期商业生存能力产生影响。

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