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首页> 外文期刊>Journal of travel research >Authentic Concepts: Effects on Tourist Satisfaction
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Authentic Concepts: Effects on Tourist Satisfaction

机译：真实的概念：对游客满意度的影响

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摘要

Increasingly, tourism businesses introduce authentic concepts to address tourists' search for authentic and natural experiences. This research investigates how such concepts influence tourists' experiences. A field experiment was carried out at four mountain lodges where two authentic conceptsa local meal concept and a storytelling conceptwere offered to some tourists but not others. Results showed a significant moderator effect of each of the two authentic concepts on the relationship between attribute satisfaction and overall satisfaction; when tourists experienced the authentic concepts, the influence of food and service satisfaction on overall satisfaction became stronger. These results indicate that introducing authentic concepts may strengthen the importance weight tourists place on relevant aspects of experience during evaluation.
机译：旅游企业越来越多地引入真实的概念来满足游客对真实自然体验的追求。这项研究调查了这些概念如何影响游客的体验。在四个山间小屋进行了实地实验，向两个游客提供了两个地道的概念：当地用餐的概念和讲故事的概念。结果表明，两个真实概念中的每一个对属性满意度和整体满意度之间的关系均具有显着的调节作用。当游客体验到真实的概念时，食物和服务满意度对整体满意度的影响就会增强。这些结果表明，引入真实的概念可能会增强评估过程中游客对体验相关方面的重视。

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