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首页> 外文会议>Padang International Conference on Education, Economics, Business and Accounting >Effects of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra
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Effects of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra

机译：服务质量，清真旅游，品牌形象，旅游满意度和E-WOM在West Sumatra的穆斯林旅游忠诚度

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摘要

This research is motivated by the determination of West Sumatra as one of the world's halal tourist destinations so as to make the rapid growth of tourism in Indonesia, especially in the region of West Sumatra. This has led to a large opportunity for economic progress, especially in tourism. Loyalty of tourist visitors is the key to maintaining the existence of a tourist attraction. The purpose of this study was to analyze the extent of the influence of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra. The sample determination method use in this study was purposive sampling wiyh 300 respondent as the samples. The data used is primary data. Observation period was in 2019. The data obtained were analyzed by Sructural Equation Modeling (SEM) using the AMOS 24. The resul of the paper are: Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM have a positive and significant influence on Tourist Loyalty. Tourist Satisfaction influences the size of the role of ServiceQuality on TouristLoyalty, E-WOM influences the size of the role of Service Quality on Tourist Loyalty, Brand Image influences the size of the role of halal Tourism on Tourist Loyalty, and E-WOM affects the size of the role of halal tourism on Tourist Loyalty.
机译：这项研究受到西苏门答腊作为世界上的清真旅游目的地之一的激励，以便在印度尼西亚的旅游业的快速增长，特别是在西苏门答腊地区。这导致了巨大的经济进步，特别是在旅游业的机会。旅游游客的忠诚是保持旅游景点存在的关键。本研究的目的是分析服务质量，清真旅游，品牌形象，旅游满意度和穆斯林旅游忠诚度的影响的程度。本研究中的样品测定方法使用是用作样品的目的采样WiyH 300受访者。使用的数据是主要数据。观察期于2019年。通过使用AMOS 24通过Sructulation型号（SEM）分析所获得的数据。本文的重组是：服务质量，清真旅游，品牌形象，旅游满意度和E-WOM具有积极而重要的对旅游忠诚度的影响。旅游满意度影响了安排的职责对旅游业的作用，E-WOM影响服务质量的作用规模对旅游忠诚度，品牌形象影响清真旅游对旅游忠诚度的作用，而E-WOM影响清真旅游对旅游忠诚度的作用的规模。

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