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Concentration of competing retail stores

机译:竞争零售店的集中

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摘要

The geographical concentration of stores that sell similar commodities is analyzed using a two-dimensional spatial competition model. A higher concentration of stores attracts more consumers with taste uncertainty and low price expectations (a market-size effect), while it leads to fiercer price competition (a price-cutting effect). Our model is general enough to allow for the coexistence of multiple (possibly) asymmetric clusters of stores. We provide sufficient conditions for the nonemptiness of equilibrium store location choices in pure strategies. Through numerical examples, we illustrate the trade-off between the market-size and price-cutting effects, and provide agglomeration patterns of stores in special cases.
机译:使用二维空间竞争模型分析了销售类似商品的商店的地理集中度。较高的商店集中度会吸引更多具有口味不确定性和较低价格预期(市场规模效应)的消费者,同时会导致激烈的价格竞争(降价效应)。我们的模型足够通用,可以允许多个(可能)不对称的商店集群共存。我们为纯策略中均衡存储位置选择的非空性提供了充分的条件。通过数值示例,我们说明了市场规模与降价效果之间的权衡,并提供了特殊情况下商店的集聚模式。

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