• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Marketing >Space Utilisation and Retail Store Image: How the Arrangement of Organic Foods Impacts on the Overall Image of Retail Stores
【24h】

Space Utilisation and Retail Store Image: How the Arrangement of Organic Foods Impacts on the Overall Image of Retail Stores

机译：空间利用和零售商店形象：有机食品的安排如何影响零售商店的整体形象

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The objective of this article is to assess how and under what conditions the arrangement of organic food products in conventional retail stores influences consumers' attitudes towards the retailer's range of organic foods and the overall image of the retail store. To this end, we conducted two field studies in two outlets of a well-known German superstore. Study 1 reveals that grouping organic foods from all product categories in an "organic block" (a clustered arrangement) leads to consumers having more positive attitudes towards the retailer's range of organic foods than placing organic products next to similar conventional products (a dispersed arrangement). In Study 2, the positive image of a clustered (vs. dispersed) range of organic foods is shown to improve the overall image of the retail store. In addition, we assess a boundary condition for the indirect effect of the arrangement of organic foods on the overall image of the retail store, namely consumers' environmental awareness. Whereas the clustered (vs. dispersed) arrangement of organic products positively affects consu- mers' attitudes towards the retailer's range of organic foods and hence the overall image of the retail store for consumers with a low level of environmental awareness, no differences are found for consumers with a moderate or high level of environmental awareness.
机译：本文的目的是评估传统零售商店中有机食品的排列方式和条件如何影响消费者对零售商的有机食品范围以及零售商店整体形象的态度。为此，我们在一家德国知名超市的两个门店进行了两次实地研究。研究1显示，将所有产品类别的有机食品归为“有机块”（成簇排列）会导致消费者对零售商的有机食品种类持更积极的态度，而不是将有机产品置于类似的常规产品旁边（分散的排列） 。在研究2中，显示了有机食品的群集（相对于分散）范围的正面图像可以改善零售商店的整体图像。此外，我们评估了有机食品安排对零售商店整体形象的间接影响（即消费者的环保意识）的边界条件。尽管有机产品的聚集（相对于分散）布局对消费者对零售商的有机食品范围的态度产生了积极影响，因此对环境意识水平较低的消费者而言，零售商店的整体形象也没有变化。具有中等或高度环保意识的消费者。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号