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The Audacity of Hops: The History of America's Craft Beer Revolution

机译:啤酒花的胆量:美国精酿啤酒革命的历史

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摘要

Craft beer is booming. From humble beginnings in 1970, when there were 49 macro-breweries and 2 craft breweries, to 2012, when there were 19 macrobreweries and 2,347 craft breweries, craft beer has grown by leaps and bounds (Elzinga, Tremblay, and Tremblay, 2015, p. 245). Craft beer started when Fritz Maytag, heir to the Maytag fortune, purchased the struggling Anchor Brewing Company in San Francisco-a brewery that made an odd style of beer, steam, which few outside of its limited distribution network within the city had ever tasted. Today, the industry generates millions of dollars and has reached every state and multiple countries.
机译:精酿啤酒正在蓬勃发展。从1970年的不起眼起步时(当时有49家大型酿酒厂和2个精酿啤酒厂)到2012年(有19家大型酿酒厂和2347家精酿啤酒厂),精酿啤酒得到了突飞猛进的发展(Elzinga,Tremblay和Tremblay,2015,p 245)。精酿啤酒始于Maytag财富的继承人Fritz Maytag购买了陷入困境的旧金山Anchor Brewing Company,这家啤酒厂生产的啤酒和蒸汽风格奇特,在该市有限的分销网络之外,很少有人品尝过。如今,该行业已产生数百万美元,并已遍及每个州和多个国家。

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  • 来源
    《Journal of Wine Economics》 |2016年第2期|314-316|共3页
  • 作者

    Jacob R. Straus;

  • 作者单位

    University of Maryland Baltimore County;

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  • 原文格式 PDF
  • 正文语种 eng
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