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The psychology of psychic distance: Antecedents of asymmetric perceptions

机译:心理距离心理学:不对称感知的前因

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摘要

Already on its introduction into the international business literature, the concept of 'psychic distance' implied asymmetry in the distance perceptions between country pairs, a characteristic corroborated in subsequent empirical studies. However, predominant empirical operationalizations and their theoretical underpinnings assume psychic distances to be symmetric. Building on insights from psychology and sociology, this paper demonstrates how national factors and cognitive processes interact in the formation of asymmetric distance perceptions. The results suggest that exposure to other countries through emigrants and imports of cultural goods and services have asymmetric effects on psychic distance perceptions. The size of these effects appears to vary with the size of the home country - smaller countries tend, on average, to perceive psychic distances to the rest of the world as smaller than do bigger ones. The reputational status of target countries relative to that of the home country is found to have a non-linear, asymmetric effect on distance perceptions. (C) 2015 Elsevier Inc. All rights reserved.
机译:在将“心理距离”概念引入国际商业文献之后,它就暗示了国家对之间距离感知的不对称性,这一特征在随后的实证研究中得到了证实。但是,主要的经验操作化及其理论基础都假设心理距离是对称的。基于心理学和社会学的见解,本文证明了民族因素和认知过程如何在不对称距离感知的形成中相互作用。结果表明,通过移民和文化产品和服务的进口而暴露于其他国家对心理距离知觉的影响是不对称的。这些影响的大小似乎随母国的大小而变化-平均而言,较小的国家倾向于感知到与世界其他国家的心理距离要比较大的国家小。发现目标国家相对于母国的声誉状态对距离感知具有非线性,不对称的影响。 (C)2015 Elsevier Inc.保留所有权利。

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