EXPO Branding: Make Your Exhibit Part of Your Larger Brand Story

Russ Klettke

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EXPO Branding: Make Your Exhibit Part of Your Larger Brand Story

机译：博览会品牌：使您的展览成为更大品牌故事的一部分

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Does your brand logo have a color? Is there any imaginable reason why your EXPO booth in Philadelphia wouldn't have that color included?Color is part of how marketers in the landscape architecture industry make use of graphics to introduce, reinforce, and sometimes change a brand message in industry exhibitions. But it doesn't begin or end there. Participation in the ASLA Annual Meeting and EXPO should be a seamless part of an overall marketing and sales program. The EXPO might take place over a few short days in Philadelphia (October 19-22, 2018), but it's going to be maximally productive if you consider it within the broader, multi-year continuum of your brand marketing program.

机译：您的品牌徽标有颜色吗？ r n颜色是景观设计行业的营销人员如何利用图形在行业中引入，强化和有时改变品牌信息的一部分，是否有任何可以想象的原因为什么您在费城的EXPO展位不包含该颜色？展览。但是它并没有开始或结束。参加ASLA年会和EXPO应该是整体营销和销售计划的无缝部分。 EXPO可能会在费城举行的短短几天内举行（2018年10月19日至22日），但如果您将其视为品牌营销计划的更广泛，多年的连续性，它将最大程度地提高生产力。

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《Landscape architecture》 |2018年第6期|182-183|共2页
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Russ Klettke;
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5. Brand storytelling: A comparison of the brand stories of Tiffany and Bulgari. [D] . He, Yan. 2011

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7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

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EXPO Branding: Make Your Exhibit Part of Your Larger Brand Story

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