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首页> 外文期刊>Landscape research >Landscape Elements: Can They Help in Selling 'Protected Designation of Origin' Products?
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Landscape Elements: Can They Help in Selling 'Protected Designation of Origin' Products?

机译：景观要素：它们可以帮助销售“受保护的原产地标记”产品吗？

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摘要

This paper investigates the links between landscape material dimensions ('objective' landscape qualities) and the way people represent (the 'subjective' qualities) both the product and the landscape. The paper analyses how emblematic elements of landscape are used to valorise products of Protected Designation of Origin in the area of production of Saint-Nectaire cheese in France. We show that emblematic elements of landscape depend both on institutional stakeholders and on geographic contexts (the Cezallier plateau and the Sancy Mountains). Whereas the stakeholders of tourism remain attached to the past and to a traditional view of the natural and man-made heritage, producers emphasise current conditions of production (buildings, cattle breed). A price difference exists between different producers' networks, mainly because of their ability to stress some specific landscape elements (tied in part to dairy production).
机译：本文研究了景观材料尺寸（“客观”景观质量）与人们代表产品（和景观）的方式（“主观”质量）之间的联系。本文分析了在法国圣耐特奶酪产区如何利用景观的象征性元素来对受保护的原产地名称产品进行估价。我们表明，景观的象征性元素既取决于机构利益相关者，也取决于地理环境（塞扎利尔高原和桑西山脉）。尽管旅游业的利益相关者仍然对过去以及对自然和人为遗产的传统看法保持关注，但生产者强调当前的生产条件（建筑物，牲畜）。不同生产者网络之间存在价格差异，主要是因为它们有能力强调某些特定的景观要素（部分与乳制品生产有关）。

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