ACHIEVING FUSION: BRAND IDENTITY AND CULTURE

Denise Lee Yohn

首页> 外文期刊>Leader to leader >ACHIEVING FUSION: BRAND IDENTITY AND CULTURE

【24h】

ACHIEVING FUSION: BRAND IDENTITY AND CULTURE

机译：实现融合：品牌认同感和文化

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Your culture must be as distinct as your brand. It doesn't matter if your company culture is friendly or competitive, nurturing or analytical. There is no single right type of culture, just as there isn't one best type of brand. Your goal should be to identify the specific cultural elements that enable you to achieve your desired brand identity and then deliberately cultivate them. (Author's note: I've created an assessment to help you determine your brand type and the values needed to support it, and to understand how those values differ from the ones that exist at your organization today. It's free, but I will ask for your e-mail address to send you your personalized results. Take the assessment here: http://deniseleeyohn.com/fusion-assessment)

机译：您的文化必须与品牌一样独特。您的公司文化是友善还是竞争，养育或分析都没有关系。没有一种正确的文化类型，就像没有一种最佳的品牌类型一样。您的目标应该是确定可以使您获得所需品牌认同的特定文化元素，然后刻意培养它们。（作者注：我创建了一个评估报告，以帮助您确定品牌类型和支持它的价值，并了解这些价值与当今组织的价值有何不同。它是免费的，但我会要求您提供您的电子邮件地址发送给您您个性化的结果。请在此处进行评估：http://deniseleeyohn.com/fusion-assesssment）

著录项

来源
《Leader to leader》 |2018年第90期|12-17|共6页
作者
Denise Lee Yohn;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion [J] . Krishna Arunima, Kim Soojin Journal of Business Research . 2021,第Deca期

机译：探索品牌投资，客户投资，品牌识别和品牌标识融合之间的动态
2. Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships [J] . Lin J.-S., Sung Y. Psychology & marketing . 2014,第1期

机译：没有什么能使我们分裂：品牌标识融合在消费者与品牌关系中的作用
3. Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding [J] . GiuseppePedeliento, MihalisKavaratzis Journal of Product & Brand Management . 2019,第3期

机译：弥合文化，身份和形象之间的鸿沟：地名品牌和地名品牌的结构化概念化
4. Reflecting on the organization: introducing engineers to corporate identity, image, brand, and culture [C] . Ryan, C. . 2002

机译：反思组织：向工程师介绍企业形象，形象，品牌和文化
5. Brand trust: The connection between behavioral achieving styles, brand authenticity, and the consumer's trust-building process. [D] . Rapier, Stephen M. 2013

机译：品牌信任：行为实现方式，品牌真实性与消费者的信任建立过程之间的联系。
6. Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based Relationship With an Employer Brand [O] . Małgorzata A. Styśko-Kunkowska, Zuzanna Kwinta 2020

机译：薪资和雇主品牌之间的选择：唯物论和倾向与雇主品牌建立基于身份动机的关系的作用
7. The Effects of Corporate Identity Management, Internal Brand, and Corporate Culture on Employee Brand Support Behavior [O] . Budi Eko Soetjipto, Puji Handayati, Fattah Hanurawan, 2021

机译：企业形象管理，内部品牌和企业文化对员工品牌支持行为的影响

ACHIEVING FUSION: BRAND IDENTITY AND CULTURE

摘要

著录项

相似文献

相关主题

期刊订阅