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Narrative, drama and charismatic leadership: The case of Apple's Steve Jobs

机译:叙事,戏剧和超凡魅力的领导力:以苹果公司的史蒂夫·乔布斯为例

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This article argues that a leader's narrative and storytelling skills play a critical role in constructing their charismatic identity. In line with Goffman's (1959) observations, we argue that these skills are effected through 'stage management': a segregation between back and front 'performing regions' that serves to minimise potential incursions, leaks, disruptions and faux pas that may undermine the leader's performance. Further, we suggest that Burke's (1966) observations in relation to the importance of scene setting offer important insights into the impact of leader storytelling and narrative on followers. We revise and extend Gardner and Avolio's (1998) dramaturgical model of the charismatic relationship in order to reflect these observations, and go on to apply this model to an analysis of three public performances by a case-study leader -Steve Jobs, co-founder and CEO of Apple Inc. We examine Jobs' performances as discursive texts, exploring the ways in which he uses them, through stage management, to practice narrative and storytelling and explore how, through these discursive activities, he is able to define himself and his world for his followers. In doing so, we empirically demonstrate and extend the utility of the dramaturgical metaphor to the study of charismatic leadership.
机译:本文认为,领导者的叙事和叙事技巧在构建其超凡魅力的身份方面起着至关重要的作用。根据Goffman(1959)的观察,我们认为这些技能是通过“阶段管理”来实现的:前后“执行区域”之间的隔离旨在最大程度地减少可能破坏领导者的入侵,泄漏,破坏和虚假行为性能。此外,我们建议伯克(1966)关于场景设置重要性的观察为领导者讲故事和叙事对追随者的影响提供重要的见解。为了反映这些观察,我们修改并扩展了Gardner和Avolio(1998)的魅力关系戏剧模型,并继续将此模型应用于案例研究负责人-Steeve Jobs(联合创始人)对三场公共演出的分析。我们将乔布斯的表现作为论述性文本加以研究,探索他通过舞台管理运用叙事方式进行叙事和讲故事的方式,并探讨通过这些论述性活动他如何能够定义自己和他的追随者的世界。在此过程中,我们通过经验证明了戏剧隐喻的效用并将其扩展到魅力型领导力的研究中。

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