In a marketing world obsessed with SEO and customer interactions, display advertising remains an important touch point, reinforcing advertisers' brands in the minds of customers. Creating outstanding ads is a vital step toward those all-important conversions, as well as staying in the forefront of current customers' minds. To help our advertisers build the most effective tools possible, we engage independent firm Readex Research to conduct an Ad Perception Survey of Lubes'n'Greases readers to learn what they find attention-getting, informative and believable. Participating advertisers get the full report and can use the information to strengthen their engagement with our readers. This confidential, anonymous survey asked participants to consider our January print edition. In the January 2020 issue, HollyFrontier scored highest for most attention-getting. Tying with ExxonMobil Basestocks for most believable, Excel Paralubes Pure Performance Base Oils also took top place for most informative. Congratulations to all of the creative teams involved in producing these ads!
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机译：在痴迷于SEO和客户互动的行销世界中，展示广告仍然是重要的接触点，在客户心中强化了广告商的品牌。制作出色的广告是迈向这些最重要的转化的关键一步，并且要保持在当前客户思想的最前沿。为了帮助我们的广告客户构建最有效的工具，我们与独立公司Readex Research进行了对Lubes'n'Greases读者的广告感知调查，以了解他们发现的引人注目的，内容丰富且令人信服的内容。参与活动的广告客户可以获得完整的报告，并可以使用这些信息来加强与读者的互动。这项保密的匿名调查要求参与者考虑我们的一月份印刷版。在2020年1月的一期中，HollyFrontier获得了最多关注度最高分。 Excel Paralubes Pure Performance基础油与埃克森美孚（ExxonMobil）基础油搭配使用最令人信服，在提供最多信息的方面也居于首位。祝贺所有参与制作这些广告的创意团队！
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