Cutting right to the chase, we have a serious issue in the lubricants business. It puts the vehicles of consumers at risk and makes it hard for honest lubricant manufacturers and marketers to compete. It also puts retailers and installers at risk of lawsuits, regulatory scrutiny and consumer ire. The issue is deceptive and false labeling of retail motor oils. And although there are laws and industry standards to help protect consumers from becoming victims to such labeling, the bad guys are, unfortunately, smart and still at work. Further, they are increasingly perverse and clever in working to exploit gaps in the laws, using fine-print disclaimers, deceptive marketing terms and other deceitful techniques to prey on consumers' ignorance and trust. And while our industry has made progress to stamp out some of the fires that burn consumers, there is still more work to be done.
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