This spring, consumers could buy either Pennzoil Gold synthetic blend or Quaker State full synthetic for the same price, $7.99 a quart at AutoZone and Advance Auto. Shouldn't these segments be more distinct? According to Chris Hayek, Shell's global brand manager for motor oils, that is the idea. "Our portfolio allows us to address consumers' different options based on their needs. Our Pennzoil portfolio is developed with the latest technologies and allows consumers to demand the best from their oil and their engines. In every segment - conventional, high mileage, blend or full synthetic - Pennzoil will pursue the highest quality of motor oil possible.
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