Pennzoil Buys the Fuel

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Pennzoil Buys the Fuel

机译：Pennzoil购买燃料

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In its latest marketing scheme, Pennzoil is leveraging a bit of corporate synergy to offer discounts at the pump for consumers. The motor oil marketer, which owns Jiffy Lube and in turn is owned by Shell, is offering a loyalty rewards program that will give drivers who use premium Pennzoil motor oils in their next oil change a break of 50 cents per gallon of fuel at Shell service stations.

机译：在最新的营销计划中，Pennzoil正在利用企业的一些协同作用为消费者提供打折的折扣。拥有Jiffy Lube并由Shell拥有的机油销售商正在提供忠诚度奖励计划，该计划将为在下一次机油更换中使用优质Pennzoil机油的驾驶员在Shell服务中每加仑燃油减少50美分站。

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《Lubes –n- Greases》 |2013年第10期|76-76|共1页
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专利

1. Shell to buy Pennzoil-Quaker State for [J] . oil amp, gas journal Group Oil and Gas Journal . 2002,第13期

机译：壳牌收购Pennzoil-Quaker State
2. A bottle of fuel to let you drive to the next gas station is a radical new product category from Pennzoil [J] . Plastics Business News . 2000,第10期

机译：Pennzoil提供的一类激进的新产品类别是：一瓶燃油让您开车前往下一个加油站
3. Simple Fuels to buy Yokayo Biofuels [J] . Biofuels International . 2014,第6期

机译：简单燃料购买Yokayo生物燃料
4. Buying Down the Cost of Fuel Cells with Hydrogen Fueled Fleet Vehicles [C] . Joan M. Ogden, Eric D. Larson The National Hydrogen Association's 12th Annual U.S. Hydrogen Meeting, Mar 6-8, 2001, Washington D.C., U.S.A. . 2001

机译：用氢燃料车队降低燃料电池的成本
5. Crisis public relations at Pennzoil: An organization's corporate communication response during a landmark legal battle. [D] . Robertson, Dennis Ray. 1995

机译：Pennzoil的危机公共关系：组织在具有里程碑意义的法律斗争中的公司沟通回应。
6. The Wheels on the Bus Go Buy Buy Buy: School BusAdvertising Laws [O] . Jennifer L. Pomeranz 2012

机译：公共汽车上的轮子买买买：校车广告法
7. Fuelling war or buying peace: The role of corruption in conflicts [O] . LeBillon Philippe 2001

机译：激励战争或购买和平：腐败在冲突中的作用
8. EPA Chemical Accident Investigation Report: Pennzoil Product Company Refinery Rouseville, Pennsylvania [R] . 1998

机译：Epa化学品事故调查报告：pennzoil product Company Refinery Rouseville，pennsylvania

Pennzoil Buys the Fuel

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