Lubricant sales have and will continue to decline during this recession. And if the 1980 recession is used as a benchmark for this recession, as noted in last month's column, we are likely talking about a decline in U.S. lubricant demand this year approaching 18 percent. But that's the aggregate number, based on gross volumes. To fully appreciate how the recession will likely impact your lubricants business requires peeling back layers of the onion, layers that reveal industry-and location-specific factors, and changes in the value as well as the volume of lubricant sales.
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