Apple and the Long Campaign

Christopher Breen

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Apple and the Long Campaign

机译：苹果与长期运动

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You've seen the linkbait...er, headlines: "Apple Loses Ability to Innovate," "New Apple Products Tread Water," and, of course, the now-perennial "Is a Jobs-less Apple Doomed?" Where's the excitement, where's the pizzazz? This year saw iterated iOS devices, Macs, and operating systems. Ho and hum, right? Wrong. If you believe in a strategy of planning your future in weeks, months, and years rather than just reacting to what the other guy is doing, Apple is right on course. This year's Apple crop reminds me of the release of OS X 10.6 (Snow Leopard), when the company concentrated on under-the-hood technologies that would serve the Mac well in the future. How are today's products similar? Here's a rundown.

机译：您已经看到了链接诱饵……头条新闻：“苹果失去了创新能力”，“苹果新产品踩水”，当然还有现在常年出现的“失业的苹果注定要失败吗？”兴奋在哪里，披萨在哪里？今年看到了迭代的iOS设备，Mac和操作系统。呵呵，对吧？错误。如果您相信可以在数周，数月和数年内规划未来的策略，而不仅仅是对另一个人的所作所为做出反应，那么Apple就是正确的选择。今年的Apple产品使我想起了OS X 10.6（Snow Leopard）的发布，当时该公司专注于将在将来很好地为Mac服务的引擎盖技术。今天的产品有何相似之处？这是一个总结。

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《Macworld》 |2013年第12期|5-5|共1页
作者
Christopher Breen;
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Apple and the Long Campaign

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