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Textile players see fresh hope in the domestic towel market

机译:纺织企业在国内毛巾市场看到新希望

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When one thinks of towel brands, the only National player that comes to mind is Bombay Dyeing. The towel market is dominated by unorganised players, but now many textile players hope to build their own brands in the segment.From Mumbai-based Mafatlal Industries to Ludhiana-headquartered Trident Group, textile majors are gearing up to enter the category.The market for towels has always been there, but there was a vacuum in the branded segment. With Mafatlal's foray, we expect to be the next national brand after Bombay Dyeing, stated Director, Girisons Group. Mafatlal Industries has forged a joint venture with Girisons Clothing to enter the towel segment.
机译:当想到毛巾品牌时,想到的唯一的国家队球员是孟买染场。毛巾市场由无组织的参与者主导,但是现在许多纺织品参与者希望在这一领域建立自己的品牌。毛巾一直都在那儿,但是在品牌领域却存在真空。 Girisons Group总监表示,随着Mafatlal的进军,我们有望成为继孟买印染之后的下一个民族品牌。 Mafatlal Industries已与Girisons Clothing建立合资企业,进入毛巾市场。

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    《Man-Made Textiles in India》 |2013年第2期|64-65|共2页
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