The Working Group report of the Eleventh plan has earmarked brand promotion in textiles as an important strategy for improving value realizations of exports through a public Private Partnership approach according to Apparel Export Promotion Council. This move is necessary in a scenario where India is losing out on a significant amount of export earnings. The final retail value of an apparel product sold to the consumer in export markets is five to 10 times higher than the ex-factory price of the product depending on various factors.
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