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The Internet Era and the International Expansion Process: The Moderating Role of Absorptive Capacity

机译:互联网时代与国际扩张进程:吸收能力的调节作用

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摘要

1. As the strategic choice regarding the pattern of international expansion should reflect changing business environments, the Internet and its impact should be incorporated into the model of international expansion. 2. In this article, we draw on absorptive capacity theory to explore the international expansion process in the Internet era. Specifically, we seek to broaden the theoretical interpretation of the absorptive capacity construct and to present it as a unifying framework for predicting diverse trajectories in Internet-driven inter-, national expansion.
机译:1.由于国际扩张模式的战略选择应反映不断变化的商业环境,因此,互联网及其影响应纳入国际扩张模式。 2.在本文中,我们将利用吸收能力理论来探讨互联网时代的国际扩张过程。具体而言,我们力求拓宽吸收能力结构的理论解释,并将其作为预测互联网驱动的国家间,国家扩张中不同轨迹的统一框架。

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