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Single case research methodology: a tool for moral imagination in business ethics

机译：单一案例研究方法：商业道德中的道德想象力的工具

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Purpose: Although there are several often-used case research methods for teaching purposes, these cannot be used to conduct scientific research into business ethics, perhaps owing to criticism levelled against it. The precise aim of this work is to expound and argue for its use within the framework of scientific hypothetical-deductive methodology. Design/methodology/approach: The opportunities offered by this methodological approach, both from an inductive (Eisenhardt, 1989; Dyer and Wilkins, 1991) and a deductive perspective (Yin, 1993; Carson et al., 2000), have been wasted, creating a need for scientific contributions within this area; hence, this study. It was carried on a theoretical approach of the use of single case applied to corporate management based on religion and spirituality inclusion. Findings: The results obtained indicate that the single-case research method makes it possible to put forward alternative hypotheses to the dominant hypothesis, making contributions to the theory. Concretely, the scientific legitimacy of its use is justified by what it has been called “possibilistic hypothesis” for what it is not necessary to collect a large data or make an empiric research. Practical implications: In the field of business ethics, these hypotheses (possibilistics) make alternatives stand out that widen the moral responsibility of decision-makers. It implies an open mind for decision-makers and rigorous arguments using just a single case. Reinforce and make them easier based on moral imagination improvement. Originality/value: The decision process is complex, but in this rich method, the single-case study could permit establishing rigorous and robust decisions easily. The case study is not used widely for management, but this perspective could enrich and increase its use.
机译：目的：尽管有几种常用的案例研究方法可用于教学目的，但这些方法不能用于对商业道德进行科学研究，这可能是因为对其进行了批评。这项工作的确切目的是在科学的假设演绎方法论框架内阐明和争论其用途。设计/方法论/方法：从归纳法（Eisenhardt，1989年； Dyer和Wilkins，1991年）和演绎法（Yin，1993年； Carson等人，2000年）中，这种方法论方法所提供的机会已经浪费了，在这一领域内需要科学的贡献；因此，这项研究。它是基于将单一案例应用于基于宗教和灵性包容的公司管理的理论方法进行的。发现：结果表明，单案例研究方法可以为主导假设提出替代假设，从而为该理论做出了贡献。具体而言，所谓的“可能假设”证明了其使用的科学合法性，因为它不需要收集大数据或进行经验研究。实际意义：在商业道德领域，这些假设（可能性论）使替代方案脱颖而出，从而扩大了决策者的道德责任。这意味着决策者只需要一个开放的胸襟和严格的论点就可以了。在道德想象力提高的基础上进行强化并使其变得更容易。原创性/价值：决策过程很复杂，但是在这种丰富的方法中，单例研究可以轻松地建立严格而稳健的决策。案例研究并未广泛用于管理，但是这种观点可以丰富并增加其使用。

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