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The factors affecting e-commerce adoption by Jordanian SMEs

机译：影响约旦中小企业采用电子商务的因素

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Purpose - This paper aims to explore internal and external organizational factors affecting electronic commerce or e-commerce systems adoption by small- and medium-sized enterprises (SMEs) in Jordan Design/methodology/approach - The authors developed a model containing factors that might support e-commerce adoption. The model was tested using confirmatory factor analysis and then used to explore the relationships between factors. The authors used qualitative and quantitative approaches, including interviews, to explore awareness and adoption of e-commerce systems by Jordanian SMEs. SMEs in Jordan were identified from the Annual Handbook Index of 2012, compiled by the Jordanian Chamber of Commerce, and 500 in the industrial and services sectors were randomly selected as the study sample. Findings - The effect of the adoption of e-commerce systems by SMEs is affected by both internal and external organizational factors, particularly readiness, strategy, managers' perceptions and external pressure by trading partners. Readiness and external pressure are most important for achieving maximum benefit from e-commerce adoption. Research limitations/implications - The relative importance of factors affecting e-commerce adoption may vary depending on local business conditions. SME managers in Jordan who wish to benefit from e-commerce introduction must therefore invest in activities to improve SME readiness, especially information technology infrastructure. Originality/value - This study is the first to explore both internal and external organizational factors important for e-commerce adoption by Jordanian SMEs. It tells SME managers which factors are likely to affect e-commerce adoption.
机译：目的-本文旨在探讨影响乔丹中小型企业（SME）采用电子商务或电子商务系统的内部和外部组织因素-设计/方法/方法-作者开发了一个包含可能支持因素的模型电子商务的采用。使用验证性因素分析对模型进行了测试，然后用于探索因素之间的关系。作者使用定性和定量方法（包括访谈）来探索约旦中小企业对电子商务系统的认识和采用。根据约旦商会编制的《 2012年年度手册索引》确定了约旦的中小企业，并随机选择了500个工业和服务业作为研究样本。调查结果-中小企业采用电子商务系统的效果受内部和外部组织因素的影响，特别是准备情况，策略，经理的看法和贸易伙伴的外部压力。准备工作和外部压力对于从采用电子商务中获得最大收益至关重要。研究局限/含义-影响电子商务采用的因素的相对重要性可能会因当地商业条件而异。因此，希望从电子商务引入中受益的约旦中小型企业管理者必须投资于改善中小型企业准备状态的活动，特别是信息技术基础设施。原创性/价值-这项研究是首次探讨内部和外部组织因素对约旦中小型企业采用电子商务很重要的因素。它告诉中小企业经理哪些因素可能影响电子商务的采用。

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