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Achieving mass customization through trust-driven information sharing: a supplier's perspective

机译:通过信任驱动的信息共享实现大规模定制:供应商的观点

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Purpose - Trust is essential for business relationships within a supply chain, and information sharing provides a key means, to improve the efficiency of a supply chain. The purpose of this paper is to test empirically the relationship between trust and manufacturer-supplier information sharing to determine its (positive) effect on mass customization. Design/methodology/approach - The data come from 208 firms in North America and China. Structural equation modeling supports the data analysis. Findings - The results suggest that high mutual trust can lead to free information sharing between suppliers and manufacturers, which in turn leads to improved mass customization capabilities. In addition, cultural differences have significant moderating effects on the relationship between trust and information sharing. Originality/value - The study described in this paper measures mutual trust between manufacturers and suppliers and regards information sharing as the free flow of information, both to and from the manufacturer and supplier.
机译:目的-信任对于供应链中的业务关系必不可少,信息共享提供了一种提高供应链效率的关键手段。本文的目的是对信任与制造商-供应商信息共享之间的关系进行经验检验,以确定其对大规模定制的(正)影响。设计/方法/方法-数据来自北美和中国的208家公司。结构方程建模支持数据分析。调查结果-结果表明,高度互信可以导致供应商和制造商之间的免费信息共享,进而可以提高批量定制能力。此外,文化差异对信任与信息共享之间的关系具有重要的调节作用。原创性/价值-本文所述的研究衡量制造商与供应商之间的相互信任,并将信息共享视为信息在制造商与供应商之间的自由流动。

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