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A generational explanation for surges in managerial rhetorics

机译：代代相传的管理修辞学解释

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摘要

Purpose - Previous research has shown that eras of managerial rhetorics have alternated between normative and rational ideologies. The purpose of this study is to test the influence of generational membership on this phenomenon. Design/methodology/approach - Examining data for the past 130 years, eras of managerial rhetorics are matched with recurring generational archetypes. indings - Empirical evidence is analyzed and found to be generally supportive of the hypotheses: generational membership is associated with the timing of the alternation in managerial rhetorics. Research limitations/implications - The findings of association suggest generational change could be a causal driver of long-term change in managerial rhetorics. Practical implications - The model tested implies a predictive ability to anticipate the movement rom the current normative rhetoric to a new rational rhetoric in the near future. riginality/value - This study is the first to find evidence that the alternation between rational and ormative managerial rhetorics is related to generational effects.
机译：目的-先前的研究表明，管理修辞学的时代已经在规范意识形态和理性意识形态之间交替出现。这项研究的目的是检验世代成员关系对这一现象的影响。设计/方法论/方法-检查过去130年的数据，管理修辞学的时代与反复出现的世代原型相匹配。观点-分析经验证据，发现该证据通常支持以下假设：世代成员关系与管理修辞学的交替时间有关。研究的局限性/含义-关联的研究结果表明，世代变化可能是管理修辞学长期变化的原因。实际意义-测试的模型暗示了一种预测能力，可以在不久的将来预测从当前规范性修辞学向新的理性修辞学的运动。原始性/价值-这项研究是首次发现证据，证明理性和规范性管理言论之间的交替与世代效应有关。

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