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Internationalisation of Essel Propack Ltd (EPL)

机译:Essel Propack Ltd(EPL)的国际化

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Purpose - The purpose of this paper is to study the internationalisation of an Indian company. Itrnexamines how a company from an emerging market becomes a leading player in the globalrnpackaging (tube) industry.rnDesign/methodology/approach - This is a case study approach for studying the process ofrninternationalisation in one particular firm.rnFindings - The case study shows how a company based in an emerging market converts tubingrnindustry into an innovative and high-tech industry and becomes a leading palyer. The company hasrnfollowed the traditional stages process of internationalisation and accumulated learnings in thernprocess.rnPractical implications - The traditional stages model of internationalisation and focus onrnaccumulating learnings in the process and using them has helped the firm and other firms andrnmanagers can learn from this case. For academicians, it further support the famous stages approachrnof internationalisation process.rnOriginality/value - Increasing number of companies from emerging markets are now turning torninternational markets and in the process turning into multinationals. These firms are giving toughrncompetition to established multinational companies from developed countries. Most of the researchrnand case studies focus on big firms like Lenevo etc but there are increasing number of firms like EsselrnPropack which are also a big success in international markets.
机译:目的-本文的目的是研究一家印度公司的国际化。 Itrns考察了来自新兴市场的公司如何成为全球包装(管)行业的领先者。rn设计/方法/方法-这是一种案例研究方法,用于研究特定公司中的跨国公司化过程。rn结果-案例研究显示了如何一家位于新兴市场的公司将管材行业转变为一个创新的高科技行业,并成为领先的印刷商。该公司遵循了国际化的传统阶段过程,并在过程中积累了学习经验。实践意义-传统的国际化阶段模型并专注于在过程中累积学习并使用这些经验,已帮助公司和其他公司以及经理从该案例中学习。对于院士来说,它进一步支持了国际化进程中著名的阶段。原创性/价值-越来越多的新兴市场公司正在转向国际市场,并正在转变为跨国公司。这些公司对发达国家的成熟跨国公司进行了激烈的竞争。大多数研究和案例研究都集中在Lenevo等大型公司,但EsselrnPropack等大型公司却在国际市场上取得了巨大成功。

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