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Determining the importance of key criteria in web usability

机译：确定关键标准对网络可用性的重要性

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Purpose - This research aims to investigate the relative importance of five key criteria in assessing web usability. These criteria are navigation, download speed, personalization, ease of use, and accessibility. It is believed that these factors play a significant role in assessing web usability. Design/methodology/approach - This study utilized a scenario-based, multi-criteria decision-making approach. The method (policy capturing) utilizes multiple scenarios to determine the relative importance of the criteria of interest. Based on the responses to these scenarios (assessing web usability), linear regressions, and Tukey's honestly significant differences were utilized to determine the relative importance of the five web usability criteria.rnFindings - The research indicated that, as expected, ease of use was the criteria that the respondents considered most important in assessing web usability. Interestingly, personalization and customization was consistently reported as the least important criteria. It was also found that males and females view these web usability criteria differently.rnPractical implications - The findings from this study have practical implications for web site designers.rnOriginality/value - The results indicate that less effort/resources should be devoted to personalization and customization, and more in making sure that web sites are easy to use and have clear navigation capabilities.
机译：目的-这项研究旨在调查五个关键标准在评估网络可用性方面的相对重要性。这些条件是导航，下载速度，个性化，易用性和可访问性。据认为，这些因素在评估网络可用性方面起着重要作用。设计/方法/方法-这项研究采用了基于场景的多准则决策方法。该方法（策略捕获）利用多种方案来确定关注标准的相对重要性。根据对这些情况的响应（评估Web可用性），使用线性回归和Tukey的真实显着差异来确定这五个Web可用性标准的相对重要性。rn结果-研究表明，正如预期的那样，易用性是受访者认为对评估网络可用性最重要的标准。有趣的是，个性化和定制一直被认为是最不重要的标准。还发现男性和女性对这些Web可用性标准的看法有所不同。rn实际意义-该研究的发现对网站设计人员具有实际意义。rn原创性/价值-结果表明，应将较少的工作量/资源用于个性化和自定义，以及确保网站易于使用并具有清晰的导航功能。

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