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首页> 外文期刊>Managing Leisure >Understanding donors to university performing arts programs: who are they and why do they contribute?
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Understanding donors to university performing arts programs: who are they and why do they contribute?

机译:了解大学表演艺术课程的捐助者:他们是谁,为什么做出贡献?

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摘要

This study examines donor motivation and its influence on donation behavior related to university performing arts programs as a sector of leisure management. Specifically, donor benefits, gift amounts, gender, and age are examined in relation to donor motives. The sample consisted of 1,771 performing arts donors who completed an on-line survey. Results suggest that donors are motivated by the long-term viability and quality of life of their community. Female donors placed significantly higher importance on two motives, Civic and Education Concerns and Community and University Support, but there was no gender difference in Individual Rewards motivation. Age was significantly related to donor motivations. Two motivation factors, such as Civic and Education Concerns and Community and University Support, were found to be important motives for the donors aged 65, but not for the younger age groups. Given these results, implications for future research and arts and leisure management are discussed.View full textDownload full textKeywordsdonations, performing arts, motivations, donor benefitsRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/13606719.2011.532597
机译:这项研究检查了捐赠者的动机及其对与大学表演艺术计划相关的捐赠行为的影响,作为休闲管理的一个领域。具体而言,将检查捐赠者的利益,礼物金额,性别和年龄与捐赠者的动机有关。样本由完成在线调查的1,771名表演艺术捐赠者组成。结果表明,捐助者受到社区长期生存能力和生活质量的激励。女性捐助者对公民和教育方面的关注以及社区和大学支持这两种动机的重视程度更高,但个人奖励动机没有性别差异。年龄与供体动机密切相关。发现两个动机因素,例如公民和教育关注点以及社区和大学支持,对于65岁以上的捐助者是重要的动机,但对于年轻的年龄组却不是。鉴于这些结果,我们讨论了对未来研究以及艺术和休闲管理的意义。 ,technorati,可口,linkedin,facebook,stumbleupon,digg,google,更多”,发布号:“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/13606719.2011.532597

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