Introduction & definitions; key trends; market background: relevant legislation - EU directives; consumer expenditure: household cleaning products & services; total market size: market performance; comparative per capita expenditure; sectoral analysis; sectoral performance; market sectors: air fresheners; insecticides; emerging product sectors: new launches; companies & their strategies: key players; market shares: air fresheners & insecticides; continuous air fresheners; spray air fresheners; insecticides; aerosol insecticides for flying insects; aerosol insecticides for crawling insects; block insecticides for electric dispensers; liquid insecticides for electric dispensers; company profiles: Bayer SpA; Guaber SpA; Johnson Wax SpA; Sara Lee SpA; advertising & promotions: advertising expenditure - household cleaning products; advertising expenditure by medium - air fresheners & insecticides; promotions - leading insecticides brands; consumer profiles: attitudinal analysis; distribution: retail overview - household products; leading retailers; leading wholesalers; retail - air fresheners & insecticides, air fresheners, insecticides; private label - air fresheners; prices & margins: retail price development; typical retail prices; retail prices by distribution channel - air fresheners, insecticides; typical margins; outlook: trends to watch; market performance; sectoral analysis.
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机译：介绍和定义；主要趋势；市场背景：相关法规-欧盟指令；消费者支出：家用清洁产品和服务；市场总规模：市场表现；人均相对支出；部门分析；部门绩效；市场部门：空气清新剂；杀虫剂新兴产品领域：新产品上市；公司及其策略：主要参与者；市场份额：空气清新剂和杀虫剂；连续空气清新剂；喷雾空气清新剂；杀虫剂用于飞行昆虫的气雾杀虫剂；用于爬行昆虫的气雾杀虫剂；封锁电动分配器的杀虫剂；用于电动分配器的液体杀虫剂；公司简介：拜耳公司； Guaber SpA; Johnson Wax SpA； Sara Lee SpA；广告与促销：广告支出-家用清洁产品；媒体广告支出-空气清新剂和杀虫剂；促销-领先的杀虫剂品牌；消费者概况：态度分析；分销：零售概览-家用产品；领先的零售商；领先的批发商；零售-空气清新剂和杀虫剂，空气清新剂，杀虫剂；自有品牌-空气清新剂；价格与利润：零售价格发展；典型零售价；通过分销渠道的零售价格-空气清新剂，杀虫剂；典型利润率；展望：值得关注的趋势；市场业绩;部门分析。
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