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Scholarly journal ranking(s) in marketing: single- or multi-item measures?

机译：市场营销中的学术期刊排名：单项还是多项指标？

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摘要

Purpose - The topic of scholarly journals is important to the marketing discipline and the worldwide research communities, due to the way the journals are categorized and judged in available and compiled journal rankings. The purpose of this paper is to describe and discuss the underlying measures of journal rankings in scholarly journals in marketing. Design/methodology/approach - It is limited to the scholarly journals and journal rankings of the marketing discipline. Findings - Journal rankings of scholarly journals in marketing are mainly based upon single-item measures based upon either citations or perceptions, without any estimates of validity, reliability or generality. Research limitations/implications - There is a need to move away from the predominantly "single-item measure syndrome" that characterizes most of the available and compiled journal rankings in marketing. Practical implications - Broader approaches should be implemented and applied in journal rankings based upon "multi-item measures". Originality/value - Re-assessment of the activity of ranking journals is long overdue if the ranking lists themselves do not consider a minimum of scientific rigor and soundness as required in other areas of scholarly endeavours. The marketing discipline may be at risk of entering a vicious and irreversible circle of decline and decomposition.
机译：目的-学术期刊的主题对市场营销学和全球研究界都很重要，因为对期刊进行分类和判断的方式取决于可用和已编纂的期刊排名。本文的目的是描述和讨论市场学学术期刊中期刊排名的基本方法。设计/方法/方法-仅限于市场营销学科的学术期刊和期刊排名。调查结果-市场营销学术期刊的期刊排名主要基于基于引文或感知的单项指标，而没有对有效性，可靠性或一般性的任何估计。研究的局限性/含义-有必要摆脱以“单项度量综合症”为特征的现象，后者是市场营销中大多数可用的和汇编的期刊排名的特征。实际意义-应基于“多项目度量”在期刊排名中实施和应用更广泛的方法。原创性/价值-如果排名列表本身未考虑其他学术领域所要求的最低的科学严谨性和健全性，那么对排名期刊活动的重新评估早就该进行了。营销纪律可能会陷入衰退和分解的恶性循环且不可逆转。

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