...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Mass Communication and Society >The 2008 Presidential Election, 2.0: A Content Analysis of User-Generated Political Facebook Groups
【24h】

The 2008 Presidential Election, 2.0: A Content Analysis of User-Generated Political Facebook Groups

机译：2008年总统选举2.0：用户生成的政治Facebook团体的内容分析

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Although Facebook is primarily known for building and maintaining relationships, the 2008 presidential election highlighted this social networking website as a viable tool for political communication. In fact, during primary season until Election Day in 2008, Facebook users created more than 1,000 Facebook group pages that focused on Barack Obama and John McCain. Using quantitative content analysis, the primary purpose of this study was to assess how both John McCain and Barack Obama were portrayed across these Facebook groups. Results indicated that group membership and activity levels were higher for Barack Obama than for John McCain. Overall, Barack Obama was portrayed more positively across Facebook groups than John McCain. In addition, profanity, racial, religious, and age-related language were also coded for and varied with regard to how each candidate was portrayed. Theoretical and practical implications are discussed.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/15205436.2010.516864
机译：尽管Facebook主要以建立和维护关系而闻名，但2008年总统大选强调了该社交网站是政治交流的可行工具。实际上，在2008年选举日之前的主要季节中，Facebook用户创建了1000多个针对巴拉克·奥巴马和约翰·麦凯恩的Facebook群组页面。使用定量内容分析，本研究的主要目的是评估约翰·麦凯恩和巴拉克·奥巴马在这些Facebook群体中的形象。结果表明，巴拉克·奥巴马的团体成员和活动水平高于约翰·麦凯恩。总体而言，与约翰·麦凯恩（John McCain）相比，Facebook团体对巴拉克·奥巴马（Barack Obama）的印象更为积极。另外，亵渎，种族，宗教和与年龄相关的语言也被编码，并且在描述每个候选人的方式方面有所不同。有关理论和实践意义的讨论。 ，pubid：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/15205436.2010.516864

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号