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Cluster Analysis of Automobile Innovative Users Based on Interactive Innovation Value

机译：基于互动创新价值的汽车创新用户聚类分析

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摘要

As a new model of product creation, "interactive innovation" can effectively improve the success rate of enterprise product innovation. Because of the wide application of the Internet and the pervasiveness of social media such as forums and blogs, there is a rapid growth of product reviews online. These social media platforms provide an effective channel for interactive innovation between enterprises and users. This paper is based on the innovation application of automobile products. The purpose of this paper is to identify and classify the innovative users in automobile forums and analyze the characteristics of different user groups. First, we summarize six typical characteristics of innovative users and quantify these six characteristics. Second, we make a cluster analysis of user data and divide innovative users into three classes according to the innovation value. And then, based on the different characteristics of three types of users, we present different interactive innovation methods for three types of users. Finally, we construct a pyramid model of innovative user to show the distribution status of various users.
机译：交互式创新作为产品创新的一种新模式，可以有效提高企业产品创新的成功率。由于Internet的广泛应用以及论坛和博客等社交媒体的普及，在线产品评论迅速增长。这些社交媒体平台为企业与用户之间的互动创新提供了有效的渠道。本文基于汽车产品的创新应用。本文的目的是对汽车论坛中的创新用户进行识别和分类，并分析不同用户群体的特征。首先，我们总结了创新用户的六个典型特征，并对这六个特征进行了量化。其次，我们对用户数据进行聚类分析，并根据创新价值将创新用户分为三类。然后，根据三种类型用户的不同特点，针对三种类型用户提出了不同的交互创新方法。最后，我们构建了创新用户的金字塔模型，以显示各个用户的分布状况。

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