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A Hybrid MCDM Model for New Product Development: Applied on the Taiwanese LiFePO4 Industry

机译：用于新产品开发的混合MCDM模型：在台湾LiFePO4工业上的应用

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摘要

Recent years, since problems with respect to atmosphere pollution hasten countries to accentuate green-related policy regarding the sustainable energy, the lithium-iron phosphate (LiFePO4) battery has been appealed to the world. However, more and more firms invest the LiFePO4 batteries production that has launched a fierce competition. Successful new product development (NPD) processes have been considered the key for LiFePO4 battery firms to increase their competitive advantage. Firms must make correct decision faster due to the rapid development of technology and the decreasing product life cycle. This study proposes a hybrid multiple criteria decision making (MCDM) model based on the literature review and consultation with the experts, interpretive structural modeling (ISM), and fuzzy analytic network process (FANP) for evaluating various strategies for NPD. First of all, reviewing of literature and meeting with the experts are used to screen factors and select the criteria. Then, an ISM is managed to determine the feedback and interdependency of those factors in a network. Finally, a fuzzy theory is applied to resolve the linguistic hedges and an ANP is adopted to obtain the weights of all the factors. A case study is undertaken to validate the model in a Taiwanese company that provides professional packing and design for lithium-iron phosphate battery.
机译：近年来，由于有关大气污染的问题促使各国强调有关可持续能源的绿色政策，因此磷酸铁锂（LiFePO4）电池已吸引了全世界。但是，越来越多的公司投资了磷酸铁锂电池生产，这引发了激烈的竞争。成功的新产品开发（NPD）流程被认为是LiFePO4电池公司提高竞争优势的关键。由于技术的飞速发展和产品生命周期的缩短，企业必须更快地做出正确的决策。本研究基于文献回顾和专家咨询，解释性结构建模（ISM）和模糊分析网络过程（FANP）提出了一种混合多准则决策（MCDM）模型，用于评估NPD的各种策略。首先，使用文献回顾和与专家会面来筛选因素并选择标准。然后，管理ISM以确定网络中这些因素的反馈和相互依赖性。最后，应用模糊理论求解语言对冲，并采用ANP求取所有因素的权重。在一家提供专业包装和设计磷酸铁锂电池的台湾公司中，进行了案例研究以验证该模型。

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  • 来源
    《Mathematical Problems in Engineering》 |2015年第1期|462929.1-462929.15|共15页
  • 作者

    Chen Wen-Chin; Wang Li-Yi; Lin Meng-Chen;

  • 作者单位

    Chung Hua Univ, Dept Ind Management, Taipei 30012, Taiwan.;

    Chung Hua Univ, Program Technol Management, Taipei 30012, Taiwan.;

    Chung Hua Univ, Dept Ind Management, Taipei 30012, Taiwan.;

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