Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates

Serhan Duran; Yusuf Kenan Pakyardim

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Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates

机译：随时间变化的需求率在捆绑票和单票之间动态切换

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The most important market segmentation in sports and entertainment industry is the competition between customers that buy bundled and single tickets. A common selling practice is starting the selling season with bundled ticket sales and switching to selling single tickets later on. The aim of this practice is to increase the number of customers that buy bundles, which in return increases the load factor of the events with low demand. In this paper, we investigate the effect of time dependent demand on dynamic switching times from bundled to single ticket sales and the potential revenue gain over the case where the demand rate of events is assumed to be constant with time.

机译：体育和娱乐业中最重要的市场细分是购买捆绑票和单票的顾客之间的竞争。一种常见的销售做法是从捆绑销售门票的销售季节开始，然后再转为出售单张门票。这种做法的目的是增加购买捆绑包的客户数量，从而增加需求低的事件的负载率。在本文中，我们研究了时间依赖性需求对从捆绑销售到单票销售的动态切换时间的影响，以及在事件需求率随时间恒定的情况下的潜在收益。

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来源
《Mathematical Problems in Engineering》 |2012年第5期|p.39.1-39.15|共15页
作者
Serhan Duran; Yusuf Kenan Pakyardim;
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作者单位

Industrial Engineering Department, Middle East Technical University, 06800 Ankara, Turkey;

Industrial Engineering Department, Middle East Technical University, 06800 Ankara, Turkey;

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1. Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates [J] . SerhanDuran, Yusuf KenanPakyard?m Mathematical Problems in Engineering: Theory, Methods and Applications . 2012,第5期

机译：随时间变化的需求率在捆绑票和单票之间动态切换
2. Dynamic switching times from season to single tickets in sports and entertainment [J] . Serhan Duran, Julie L. Swann, Ertan Yakıcı Optimization Letters . 2012,第6期

机译：从季节到体育和娱乐单票的动态切换时间
3. Dynamic switching times from season to single tickets in sports and entertainment [J] . Duran S., Swann J.L., Yakici E. Optimization Letters . 2012,第6期

机译：从季节到体育和娱乐单票的动态切换时间
4. Switching Times from Season to Single Tickets [C] . Ertan Yakici, Serhan Duran International Conference on Operations Research . 2011

机译：从季节切换到单票
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Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates

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