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S-shape relationship between customer satisfaction and willingness to pay premium prices for high quality cured pork products in Spain

机译：客户满意度与西班牙优质腌制猪肉产品支付溢价的意愿之间的S型关系

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摘要

This paper explores 2 different probabilistic models explaining willingness to pay premium prices for high-quality cured products from the swine industry. Seven cured pork products (sausage, fuet, ham, loin, shoulder, salami and pepperoni) were studied in 9 food-stores in Valladolid, Spain. Consumers of the products were interviewed (686 completed surveys). It was found by using mixed effect statistical models that the relationship between willingness to pay a premium price and customer satisfaction had nonlinear behavior, following an S-shape with inverted slope which was the first empirical evidence of this type of behavior in meat products in real market conditions. It was also established that the interaction between satisfaction and current expenditure on the product was significant and indispensable for explaining consumers' willingness to pay premium price for cured pork products.
机译：本文探讨了两种不同的概率模型，这些模型说明了愿意为养猪业的优质固化产品支付高价的意愿。在西班牙巴利亚多利德的9家食品店中研究了7种腌制猪肉产品（香肠，炸鸡，火腿，腰肉，肩肉，香肠和意大利辣香肠）。对产品的消费者进行了采访（完成686次调查）。通过使用混合效应统计模型发现，支付溢价的意愿和客户满意度之间的关系具有非线性行为，呈斜倒的S形，这是肉类食品中这种行为的第一个实证证据。市场情况。还可以确定，满意度和产品当前支出之间的相互作用是重要的，而且对于解释消费者愿意为腌制猪肉产品支付高价的意愿是必不可少的。

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