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When Distant Others Matter More: Perceived Effectiveness for Self and Other in the Child Abuse PSA Context

机译：当遥远的其他人更重要时：在虐待儿童PSA情境中感知到的自我和他人的有效性

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Perceived effectiveness (PE) has been studied as an important antecedent of persuasion. But judgments of PE may vary its persuasive impact depending on whom people think about as message referents. This study explores PE judgment for both self and different others as well as their independent roles in the persuasion process. Theoretical rationales are drawn from the third-person effect and its contingent concepts regarding perceived media effects. A study was conducted among 355 participants who evaluated two child abuse prevention public service announcements (PSAs). They estimated that the average American parent judged the PSAs more favorably than their close peer or themselves. Structural equation models indicate that self's and close-peer's PE judgment led to persuasion for one PSA (“Wonders”), while the target's PE judgment affected persuasion for another PSA (“Awareness”). These results suggest a potential moderating role of message characteristics in self-other PE judgments and their consequences.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/15213269.2011.653002
机译：感知效率（PE）已被研究为说服力的重要前提。但是，对PE的判断可能会改变其说服力，这取决于人们认为谁是消息引用对象。这项研究探讨了自我判断和不同他人的体育判断，以及他们在说服过程中的独立作用。理论依据来自第三人称效果及其关于感知媒体效果的或有概念。在355名参与者中进行了一项研究，他们评估了两项预防虐待儿童的公共服务公告（PSA）。他们估计，平均而言，美国父母对PSA的评价比对他们的同龄人或他们自己更有利。结构方程模型表明，自我和亲朋好友的PE判断导致对一种PSA的说服（“ Wonders”），而目标的PE判断影响对另一种PSA的说服（“ Awareness”）。这些结果表明消息特征在自我PE判断及其后果中可能起调节作用。查看全文下载全文相关var addthis_config = { ，linkedin，facebook，stumbleupon，digg，google，更多”，发布号：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/15213269.2011.653002

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