Social comparison research suggests that people seek upward comparisons if the achievement seems attainable, but avoid them if it appears unattainable. This experiment (N = 169) manipulated attainability by presenting body-improvement articles about dieting/exercising (experimental group) or body-unrelated articles (control group). Social comparison choices were recorded through selective advertisement exposure, as participants browsed a computerized magazine with both âideal bodyâ ads and âregular personâ ads. Body satisfaction was measured before and after exposure. Body-dissatisfied readers in the control group circumvented ideal body ads compared to satisfied readers. Body-dissatisfied participants in the experimental group viewed ideal body images longer than in the control group. No impact of ideal body imagery exposure on body satisfaction was found.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/15213269.2010.547833
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