The producer of cellulosic fibers, Lenzing AG, Lenzing/Austria, will use blockchain technology to support its Tencel branded lyocell fiber business, ensuring complete transparency and traceability for brands and consumers of the fibers in the finished garment. After evaluating various initiatives, Lenzing decided to join the platform of the technology company TextileGenesis, Hong Kong/China, to accomplish this goal. The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify Tencel fibers and the respective wood source in each production and distribution step. Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy.
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