On 9 May Defra Minister Jim Paice launched The Dairy Roadmap at a ceremony in Westminster. MPs and key industry figures gathered together to reflect on the achievements made since the launch of the Milk Roadmap in 2008 and to pledge their commitment to meeting the targets set in the new document. Addressing the audience, Jim Paice praised the leadership that the dairy industry has been showing and its willingness to learn. He said: "The Dairy Roadmap is challenging all parts of the chain and is a constant process.
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