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Punk Star Boosts Country Life Sales

机译:朋克之星提高乡村生活的销量

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Dairy Crest has hailed its £5 million advertising campaign starring Sex Pistols' John Lydon in helping to boost butter sales. The company said the promotion of its Country Life butter by the punk legend under a 'Great British Butter' slogan led to an 85% leap in sales of its spreads in its third quarter. Overall sales at the company's food division, which includes products such as Cathedral City cheese, Clover and Vitalite, were up 4% in the nine months to 31 December amid an "excellent performance" by its key brands.
机译:Dairy Crest赞扬了由性手枪队的John Lydon主演的500万英镑广告活动,以帮助促进黄油的销售。该公司表示,以“大不列颠黄油”为口号,以朋克传奇形象宣传其Country Life黄油,使其第三季度的酱油销售​​额增长了85%。截至12月31日的9个月中,该公司食品部门的总销售额增长了4%,其中包括大教堂城奶酪,三叶草和维他命等产品,其主要品牌均表现出色。

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