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Dairies wake up to the value of brands

机译:乳制品唤醒品牌价值

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摘要

Primary producers and processors have historically been the poor of the food marketing chain. They have watched in awe as the power of supermarkets has grown and, with that growth, the volume of own brand foods. But in recent years they have woken up to the value of branding, prompted by increasingly sophisticated consumers who, more than ever in the past, now want to know the provenance of what they buy and consume. After all, few consumers are really convinced that a food retailer really does milk cows, process milk and manufacture cheese - if they ever were.
机译:初级生产者和加工者历来是食品销售链中的穷人。他们敬畏地看着超级市场的​​力量在增长,自家品牌食品的数量也在增长。但是近年来,在越来越老练的消费者的推动下,他们已经意识到品牌的价值,他们比以往任何时候都更希望了解购买和消费商品的来源。毕竟,很少有消费者真正相信食品零售商确实做到了奶牛,加工牛奶和制造奶酪(如果有的话)。

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