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Expanding Lactalis shows the way to win global sales

机译：扩大Lactalis展示了赢得全球销售的方式

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In the case of America, manufacturers are deluding themselves that because they share a common language the sales job will be easier. And as far as France is concerned, it is because they do not speak French and because in the past so much poor quality Cheddar has been sent across the English Channel. Mr Smith demolished the idea of easy pickings across the Atlantic by pointing to tight US import quotas. "To say it is an easy market is nonsense for a number of reasons. One, you've got import quotas of 15,000 tonnes; second, the market in the States is for very low quality, low maturity product; and third, they look to America because they speak English. It is a very parochial view. "You only need to look across the North Sea and there you have any number of countries where they eat hard cheese, sliced for breakfast. So why go all the way across the Atlantic? The reason is because they speak English. It's a very poor marketing rationale.
机译：以美国为例，制造商自欺欺人，因为他们使用一种通用语言，因此销售工作将更加容易。就法国而言，这是因为他们不会说法语，并且因为过去质量差的切达干酪已通过英吉利海峡发送。史密斯先生指出美国的进口配额紧缺，从而摧毁了整个大西洋的容易采摘的想法。 “要说这是一个容易的市场是胡说八道。其一，进口配额为15,000吨；其二，美国的市场是低质量，低成熟度的产品；其三，它们看起来到美国来，因为他们会说英语。这是一个非常狭och的看法。“您只需要看一下北海，在那里您可以吃到许多国家的奶酪，这些奶酪都被切成薄片。那么，为什么要一路穿越大西洋呢？原因是因为他们会说英语。这是一个非常糟糕的营销原理。

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