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Aiming for the ice cream summit

机译：瞄准冰淇淋峰会

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Tim and Liz Wilson founded Yorkshire Dales ice cream in 1984, having identified a niche in the British ice cream market for a high quality dairy ice cream. Back in the 1930s Tim's grandmother had run a small dairy shop that produced homemade ice cream and this gave Tim the inspiration to create Yorkshire Dales. In 1984 dairy ice cream accounted for less than one per cent of the total market. The rest was non-dairy ice cream manufactured using vegetable oils as a substitute for dairy fats from milk, cream and butter. Non-dairy ice cream was originally manufactured after the Second World War because rationing meant there was not the quantity of dairy produce available for making luxuries such as ice cream. It was in the mid eighties when foreign brands of dairy ice cream also saw the British market as a huge opportunity and they launched massive advertising campaigns promoting their brands. These campaigns also raised the public awareness of the difference between dairy and non-dairy ice cream, helping to justify the difference in price.
机译：蒂姆和利兹·威尔逊（Tim and Liz Wilson）于1984年创立了约克郡河谷冰淇淋，在英国冰淇淋市场上发现了优质乳品冰淇淋的利基市场。早在1930年代，蒂姆的祖母就经营着一家小乳制品店，生产自制冰淇淋，这为蒂姆提供了创造约克郡山谷的灵感。 1984年，乳制品冰淇淋只占整个市场的不到百分之一。其余的是非乳制冰淇淋，使用植物油代替牛奶，奶油和黄油中的乳脂制造。非乳制冰淇淋最初是在第二次世界大战后生产的，因为配给意味着没有足够的乳制品可用于制造奢侈品，例如冰淇淋。到八十年代中期，外国乳制品冰淇淋品牌也将英国市场视为一个巨大的机会，他们发起了大规模的广告活动来推广其品牌。这些活动还提高了公众对乳品冰淇淋和非乳品冰淇淋之间差异的认识，有助于说明价格差异的合理性。

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