How to Plan E-Business Initiatives in Established Companies

Amit Basu; Steve Muylle

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How to Plan E-Business Initiatives in Established Companies

机译：如何计划已建立公司中的电子商务计划

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Over the past decade, Internet and Web technologies have remade the business world. E-business has dramatically changed how companies' business processes are implemented and enhanced, altered industry structures, and shifted the balance of power between corporations and their suppliers and customers (both downstream partners and consumers).Companies in every industry have had to evaluate the opportunities and threats presented by e-business. Although many "pure-play" or "born-on-the-Web" organizations have come into being, the economy still consists mostly of companies that were created well before the advent of e-business.

机译：在过去的十年中，Internet和Web技术重塑了商业世界。电子商务极大地改变了公司业务流程的实施和增强方式，改变了行业结构，并改变了公司及其供应商和客户（包括下游合作伙伴和消费者）之间的力量平衡。每个行业的公司都必须评估电子商务带来的机会和威胁。尽管已经出现了许多“纯游戏”或“网络诞生”组织，但经济仍然主要由在电子商务出现之前就已经创建的公司组成。

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来源
《MIT Sloan Management Review》 |2007年第1期|28-36|共9页
作者
Amit Basu; Steve Muylle;
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作者单位

Cox School of Business at Southern Methodist University in Dallas;

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原文格式 PDF
正文语种 eng
中图分类管理学;
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How to Plan E-Business Initiatives in Established Companies

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