OPERATORS MUST ADAPT OR DIE

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OPERATORS MUST ADAPT OR DIE

机译：操作员必须适应或死亡

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Operators that refuse to adapt to the "post voice" world face "oblivion", the former Orange CEO and current Chairman of Augere, Sanjiv Ahuja, has warned.rnSpeaking at the TM Forum's Management World conference in Nice, Ahuja said that operators need to address the opportunities provided by the new way information and entertainment is accessed and distributed. But, he warned, failure to do so would result in several operators becoming either bit pipes, or losing market value altogether.rn"We need to plan for post-print media life and work out how to deliver digital content. We are still delivering digital content in a linearway, and we need to be thinking of a different way," he said. "We have to figure out how we are going to monetise this infrastructure to deliver this digital content."

机译：Orange的前任首席执行官，现任Augere公司现任董事长Sanjiv Ahuja警告说，拒绝适应“后语音”世界的运营商会面临“遗忘”。rnnAhuja在TM论坛在尼斯举行的管理世界会议上发表讲话时说，运营商需要解决通过访问和分发信息和娱乐新方式提供的机会。但是，他警告说，如果不这样做，将导致一些运营商成为位管或完全失去市场价值。rn“我们需要为印刷后的媒体生活做出计划，并研究如何交付数字内容。我们仍在交付数字内容呈线性方式，我们需要考虑另一种方式，”他说。 “我们必须弄清楚如何通过该基础设施获利来交付这种数字内容。”

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《Mobile Europe》 |2009年第203期|7|共1页
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OPERATORS MUST ADAPT OR DIE

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