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Making Money From

机译：从中赚钱

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Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research. The report says that the total value of the UGC market -comprising social networking, dating and personal content delivery (PCD) services - will rise from nearly $1.1 billion in 2007 to more than $7.3 billion in 2013, with social networking overhauling dating to become the largest revenue generating segment by 2009. The report also notes the increasing importance played by advertising, which will account for nearly one-third of total revenues in the UGC space by the end of the forecast period, and more than half of mobile social networking revenues. According to report author Dr Windsor Holden, "It's clear that we have seen an industry wide shift regarding the implementation of business models in this area. Whereas initially there was a perception that users would pay a small mobility premium to access social networks on their handsets, it rapidly became clear that to achieve truly mass adoption, it would be necessary to offer free membership and then to augment that with advertising and the sale of premium content."
机译：根据Juniper Research的最新报告，到2013年，由广告资助的社交网络将在移动用户生成的内容（UGC）空间中提供大部分收入。该报告称，包括社交网络，约会和个人内容交付（PCD）服务在内的UGC市场的总价值将从2007年的近11亿美元增长到2013年的超过73亿美元，而社交网络的全面改革将使约会成为市场的主流。到2009年将是最大的创收细分市场。该报告还指出，广告发挥着越来越重要的作用，到预测期末，广告将占到UGC空间总收入的近三分之一，占移动社交网络收入的一半以上。根据报告作者温莎·霍尔顿博士的说法，“很明显，我们已经看到该领域商业模式的实施发生了全行业的转变。而最初人们普遍认为，用户需要支付少量的移动性费用才能在手机上访问社交网络，很快就清楚了，要真正实现大规模采用，有必要提供免费的会员资格，然后通过广告和优质内容的销售来扩大会员资格。”

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