Many academic scientists believe that a CV is the only document that they need to communicate their accomplishments and advance their careers. Few exploit the Internets potential, even though scientists were the first to use it to share information and collaborate. Some even consider online networking to be a waste of time. As an early-career scientist, you need to understand that such a mindset can impede your career progress - especially if you are aiming for a position outside academia. As a scientist-turned-entrepreneur who has recruited numerous PhD-holders for jobs in industry, I use online networking tools such as Linkedln daily to identify potential recruits and evaluate job applicants, and I see that early-career scientists often put themselves at a disadvantage to those outside academia in terms of their online presence - or lack thereof. They have much to learn.
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